2021-10-17

Project Brookstone, an acquisition by Sailing Capital International was awarded

Recently, the 7th Annual Turnaround Atlas Awards awarding ceremony was held in Chicago, USA. Global M&A Network presented awards to winners from all fields in the world. Project Brookstone, an acquisition by Sailing Capital International and SanPower Group was awarded “Cross-border M&A Case of the Year, 2014”. Other winners at the Annual Turnaround Atlas Awards are top financial institutes including Blackstone and Rothschild.

Annual Turnaround Atlas Award aims to celebrate top companies with distinguished achievements in M&A and turnaround. An independent panel of consultants will decide on the nominees and winners based on qualifications and performance of the transaction. The award is held with high prestige and authority.

June last year, Sailing Capital International worked with SanPower Group, a top private enterprise in Jiangsu, in a successful acquisition of American retail giant Brookstone, which triggered strong response in US. Brookstone is a specialized retailer of boutique merchandize in America, operated 240 locations in the country, mostly in high footfall locations like malls and airports. This acquisition led by Sailing aims to help SanPower to expand its global retailing business and contribute to its globalization strategy. Going forward, Brookstone will be fully integrated into SanPower Group, leveraging Sailing’s unique capability on cross-border transaction. After the successful bidding of Brookstone, Sailing played an active role in post-merger management, appointing battle-hardened Manager Director into Brookstone operations and enacted a series of actions including stabilizing the management team, expansion of global market including the China market, cost reduction and new incentive mechanism for the management. This success in company performance improvement signifies Sailing’s transformation from a pure financial investor into a strategic investor.